After utilizing JINGdigital‘s marketing automation system, this medical device company was able to use tags, conversations, scoring, user segmentation, and other functions to complete the persona and realize targeted marketing through customer journey function. On the other hand, by integrating the data from WeChat Official Account, mini program, and the company’s third-party platforms, the company achieved omnichannel customer acquisition and conversion. As a result, the sales leads’ interaction rate increased by 14%, and the engagement rate of the campaigns increased by 85%.
