“The toils of farming are fraught with hardship, shunning wind and rain, even more fearing the cold”
This poem truly resonates with us B2B marketers. The original meaning of the poem reflects the anxious and cautious state of farmers who, despite the prospect of a bountiful harvest, become more worried and careful, fearing both rain and wind. Similarly, for B2B marketers, as 2023 comes to a close and we look forward to 2024 with hope, we also harbor concerns.
Over the past year, we’ve faced many uncertainties, such as economic downturns, budget cuts, and questions like: How exactly should we set our market targets? The “stacking people tactic” no longer works, but what kind of digital marketing talents does B2B really need? In the TOB model, how can AIGC enhance the marketing value of enterprises? … and so on. These issues are not something that can be easily summarized in a few words.
Therefore, after much consideration, we decided to organize an online summit titled “2023 B2B Marketers’ Annual Review and Planning”, kicking off at 09:20 on January 11th! We have invited many big names in the field with practical experience to discuss various topics. They will share the pitfalls they’ve encountered over the past year, the lessons learned, and the achievements gained, all to gather strength for the marketing battles of the coming year.
Below are the main topics and lineup of guests for this online summit. Register now~ (you won’t regret it)