On April 27th, the “Seasons of JING” B2B Marketers Spring Tea Party took place at JINGdigital’s “Chat Space”. With the four seasons as the theme, presenting a scene for each season, and an event for each period, JINGdigital’s 2023 themed brand activity, “Seasons of JING”, aims to engage in offline exchanges and communication with numerous B2B marketers amidst the mixed prospects of 2023. The goal is to help everyone understand industry trends and spark creative thoughts.
Image: JING at Four Seasons | 2023 Jingshuo Technology Brand Open Day Event
01 | What are the possibilities for a ToB Marketer’s career?
The brand event began with a speech from Mr. Hong Kai, co-founder, chairman, and CEO of JINGdigital (JINGdigital). Following this, Kathy, the Marketing Director at Harnais, delivered an engaging presentation on the topic of “The Career Possibilities of a ToB Marketer.”
Finally, mysterious executives from Fortune 500 companies in the industrial manufacturing and healthcare sectors also extended the discussion on this topic, providing the audience with a comprehensive understanding of the various career development paths available in the B2B market.
Image: Jing Shuo Open Day | Kathy, Marketing Director of Hanna Shi, shares the career development of B2B market professionals
Addressing the current pain points faced by B2B marketers, Kathy summarized 3 key issues: “There are many factors that determine the success of a purchase, sales are deemed more important than marketing, and the process of marketing actions reflecting results is somewhat prolonged,”
From these pain points, Kathy shared several insights for B2B marketers, suggesting that to succeed in this industry, one needs to meet the following requirements:
B2B Marketers:
1. Establish the brand image of the company, the core product or service, and shape the image of a thought leader (the trust generated by the company: success stories, market awards, company background, and the background of key personnel).
2. Identify the core target groups of the enterprise (industry domain, scale, region, market capacity, specifically which departments and individuals to influence, and where these individuals frequently appear).
3. Establish the brand in the minds of the target group through content, events, or communities.
During the interactive session of the ToB Tea Party, the audience and guest speakers engaged in group discussions on six hot topics of interest to B2B marketers:
AIGC Marketers:
In the era of AIGC, how can marketers establish irreplaceable competitive strength?
What applications does ChatGPT have in the B2B marketing domain, and how can such tools empower work?
Where does the anxiety of marketers come from, and how can the sense of value among marketers be enhanced?
Management path vs expert path, how to determine the right path for oneself?
The “mid-life crisis” at 35? How can marketers break through career development bottlenecks?
What are the typical stages or paths of career development for marketers?
After an intense discussion, JINGdigital prepared delicious refreshments for everyone and invited a professional florist to guide the guests and audience in creating their own floral arrangements. Amidst relaxing music, beautiful floral art, and laughter, the “JINGdigital Open Day – ToB Spring Tea Party” event gradually came to a close.
Image: Jingshuo Open Day | On site Flower Arrangement Session
hat surprises will JINGdigital’s Brand Open Day bring in the coming summer, autumn, and winter seasons? Let’s wait and see.
About JINGdigital
JINGdigital is a marketing technology company that helps B2B enterprises acquire prospects, nurture leads, empower sales, and build an integrated marketing technology platform. With the long-term support of the customer success team, JINGdigital aims to achieve substantial revenue growth for its clients.