From November 29th to 30th, 2022, the “WISE2022 King of the New Economy” conference, hosted by 36Kr, was grandly held. With the theme “Long China Long Innovation, Watch Over China Maintain Innovation,” the summit invited new economy enterprises and industry elites to discuss and witness the continuous deep penetration of new economy enterprises into various industries. After multiple rounds of selection from nearly a thousand applying companies and comprehensive opinions from professional juries, JINGdigital was selected for the “WISE2022 King of the New Economy Annual Enterprise” business services list.
JINGDigital from Jingshuo Technology has been selected
WISE 2022 New Economy King Annual Enterprise Service Ranking
As one of the largest and most influential annual new economy conferences initiated by 36Kr, the “WISE2022 King of the New Economy Annual Enterprise” marked its 10th anniversary in 2022. Looking back on 2022, the business services track became more pragmatic amidst calm.
In the release, 36Kr mentioned: “2022 is the calmest year in the primary market since the first year of enterprise services in 2014. The total financing events in the enterprise services track this year are lower than any year in the past eight years. The calm in various dimensions: customers reducing budgets, VC/PE waiting and watching, enterprises barely surviving.” Despite the industry winter, JINGdigital still completed two rounds of financing totaling 130 million RMB in July 2022, noteworthy that JINGdigital received intensive capital support twice within a year.
With over 15 years of experience in strategy, market, management, and entrepreneurship, Hong Kai, Chairman & CEO of JINGdigital, with his background in Siemens, Bain Consulting, and Cisco (as the Senior Vice President of China), has a deeper understanding of MarTech in China: “I believe now is an ideal time for the development of MarTech in China, fundamentally because of the government and enterprises’ deepening recognition of digital transformation.
On one hand, digitalization has become a national strategy, greatly benefiting the development of this track. On the other hand, B2B enterprises in dire need of transformation and innovation also require MarTech technologies to help them improve sales lead conversion rates while better managing and operating their marketing data assets, thereby enhancing the lifetime value of each customer.”
2022 was also the most pragmatic year for the enterprise services track. Enhancing product strength, finding market niches, exploring growth methods… Thinking and transforming, breaking through and transitioning became the common theme for every actively innovating enterprise service company.
Adhering to “long-termism,” Mr. Hong steadfastly believes in the future of the enterprise services track: “In 2022, my mindset is mixed. The joyous aspect is that many companies have accelerated their thinking about marketing digital transformation, especially now under the pandemic, when traditional enterprise To B marketing methods have changed, offline activities cannot be conducted, how can we move marketing scenarios online?
At the same time, addressing these specific scenarios to complete the construction of internal transformation facilities and operational capabilities has been scheduled by many companies. The worrying aspect is that although many companies want to do this, they are still hit by the pandemic, so they hesitate a bit when making actual decisions regarding budgets and decision points, so it’s a mix of joy and worry. The overall environment for the digital marketing industry, we believe, is very optimistic, but there will be some micro challenges.”