{"id":798,"date":"2018-09-19T15:29:28","date_gmt":"2018-09-19T07:29:28","guid":{"rendered":"http:\/\/jing.jingdigital.net\/?p=798"},"modified":"2018-09-19T15:29:28","modified_gmt":"2018-09-19T07:29:28","slug":"improve-follower-engagement-with-wechat-official-accounts-2","status":"publish","type":"post","link":"https:\/\/jingdigital.com\/en\/articles\/798\/","title":{"rendered":"Improve Follower Engagement with WeChat Official Accounts"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1302 aligncenter\" src=\"https:\/\/www.jingdigital.com\/wp-content\/uploads\/2018\/09\/4\u500d\u7684\u7559\u5b58\u73871.png\" alt=\"\" width=\"865\" height=\"487\" \/><\/p>\n<p>This brand operates in the liquor industry and has a long-term partnership with JINGdigital. Using the feature of the customer journey, the brand can achieve a better understanding of follower information by interacting with fans, paving the way for easier personalized marketing in the future.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Problems that this brand encountered:<\/strong><\/p>\n<ul>\n<li>Interactions with WeChat followers was decreasing, resulting in a need to enhance follower loyalty;<\/li>\n<li>Insufficient understanding of the followers, which makes the development of a clear follower portrait impossible;<\/li>\n<li>The brand has a follower base, but the followers are of little value, meaning an increase in sales conversion rates is needed.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>After partnering with JINGdigital, these problems were resolved.<\/p>\n<p>With support from JINGdigital, a large number of followers developed the habit of \u201cchecking\u201d official accounts every day. With the help of JINGdigital, the brand achieved a follower response rate of 51%; more than 40% of followers now have complete back-end data and tags; After the first week of using JINGdigital\u2019s marketing strategies, the average follower action rate was as high as 22.32%, 4 times the industry average of 5%-6%.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1304 aligncenter\" src=\"https:\/\/www.jingdigital.com\/wp-content\/uploads\/2018\/09\/4\u500d\u7684\u7559\u5b58\u73873.png\" alt=\"\" width=\"589\" height=\"393\" \/><\/p>\n<p><strong>How did they do it?<\/strong><strong>\u00a0<\/strong><\/p>\n<p><strong>If you want to know how we solved this case in more detail\u00a0or read more industry case studies, please fill out the form below, then we will email you the [Retail Industry Case Collection].<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This brand operates in the liquor industry and has a lo [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":1302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improve Follower Engagement with WeChat Official Accounts -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jingdigital.com\/en\/articles\/798\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve Follower Engagement with WeChat Official Accounts -\" \/>\n<meta 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