{"id":598,"date":"2018-09-09T17:10:29","date_gmt":"2018-09-09T09:10:29","guid":{"rendered":"http:\/\/jingdigital.lennyhx.local\/?p=598"},"modified":"2018-09-09T17:10:29","modified_gmt":"2018-09-09T09:10:29","slug":"after-creating-a-full-portrait-for-wechat-followers-the-reading-rate-of-this-brands-wechat-posts-skyrocketed-over-3-times-the-industry-average","status":"publish","type":"post","link":"https:\/\/jingdigital.com\/en\/articles\/598\/","title":{"rendered":"The Reading Rate of this Brand over 3 Times the Industry Average"},"content":{"rendered":"<p>This company is a leader in the global FMCG industry and has a significant amount of followers, but the amount of WeChat posts published is constantly fluctuating, which is a long-standing problem for the WeChat marketing team.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>These are the problems that they encountered:<\/strong><\/p>\n<ul>\n<li>What do followers want to see when they follow the brand\u2019s official WeChat account?<\/li>\n<li>What is the best time to send followers posts so that they are interested to click on the post?<\/li>\n<li>How do you design a text and cover pictures to attract followers to click on the post and open it?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>After partnering with JINGdigital, these problems were resolved.<\/p>\n<p>&nbsp;<\/p>\n<p>The brand is now able to:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Identify the information (interests, favorite products, etc.) of WeChat followers<\/li>\n<li>Learn more about their followers and host marketing campaigns without annoying potential customers;<\/li>\n<li>Build closer interactions with followers.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>After using JINGdigital\u2019s functions, the brand was able to send the right content to the right followers at the right time. <\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>How did they do it?<\/strong><\/p>\n<p><strong>If you want to know how we solved this case in more detail\u00a0or read more industry case studies, please scan the QR code below to receive the [Retail Industry Case Collection].<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"\" src=\"https:\/\/www.jingdigital.com\/wp-content\/uploads\/2018\/08\/8.\u3010EN\u3011\u5b98\u7f51\u96f6\u552e\u884c\u4e1a\u6848\u4f8b-B.png\" width=\"747\" height=\"329\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This company is a leader in the global FMCG industry and has a significant amount of followers, but the amount of WeChat posts published is constantly fluctuating.<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,48,49,47],"tags":[],"class_list":["post-598","post","type-post","status-publish","format-standard","hentry","category-case-studies-en","category-exclusive-reports-en","category-practical-cases-en","category-retail-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Reading Rate of this Brand over 3 Times the Industry Average -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jingdigital.com\/en\/articles\/598\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Reading Rate of this Brand over 3 Times the Industry Average -\" \/>\n<meta property=\"og:description\" content=\"This company is a leader in the global FMCG industry and has a significant amount of followers, but the amount of WeChat posts published is constantly fluctuating.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jingdigital.com\/en\/articles\/598\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-09T09:10:29+00:00\" \/>\n<meta name=\"author\" content=\"\u9ec4, \u9f99\u4fca\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u9ec4, \u9f99\u4fca\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jingdigital.com\/en\/articles\/598\/\",\"url\":\"https:\/\/jingdigital.com\/en\/articles\/598\/\",\"name\":\"The Reading Rate of this Brand over 3 Times the Industry Average -\",\"isPartOf\":{\"@id\":\"https:\/\/www.jingdigital.com\/en\/#website\"},\"datePublished\":\"2018-09-09T09:10:29+00:00\",\"dateModified\":\"2018-09-09T09:10:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.jingdigital.com\/en\/#\/schema\/person\/dda60111222f1655ac59d4828c458c7a\"},\"breadcrumb\":{\"@id\":\"https:\/\/jingdigital.com\/en\/articles\/598\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/jingdigital.com\/en\/articles\/598\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/jingdigital.com\/en\/articles\/598\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.jingdigital.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Reading Rate of this Brand over 3 Times the Industry Average\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jingdigital.com\/en\/#website\",\"url\":\"https:\/\/www.jingdigital.com\/en\/\",\"name\":\"\u82f1\u6587\u5b98\u7f51\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.jingdigital.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.jingdigital.com\/en\/#\/schema\/person\/dda60111222f1655ac59d4828c458c7a\",\"name\":\"\u9ec4, \u9f99\u4fca\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/www.jingdigital.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c524bc53f07c2a42edb35b7ab5930e55?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c524bc53f07c2a42edb35b7ab5930e55?s=96&d=mm&r=g\",\"caption\":\"\u9ec4, \u9f99\u4fca\"},\"url\":\"https:\/\/jingdigital.com\/en\/articles\/author\/huanglongjun\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Reading Rate of this Brand over 3 Times the Industry Average -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jingdigital.com\/en\/articles\/598\/","og_locale":"zh_CN","og_type":"article","og_title":"The Reading Rate of this Brand over 3 Times the Industry Average -","og_description":"This company is a leader in the global FMCG industry and has a significant amount of followers, but the amount of WeChat posts published is constantly fluctuating.","og_url":"https:\/\/jingdigital.com\/en\/articles\/598\/","article_published_time":"2018-09-09T09:10:29+00:00","author":"\u9ec4, \u9f99\u4fca","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"\u9ec4, \u9f99\u4fca","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"1 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/jingdigital.com\/en\/articles\/598\/","url":"https:\/\/jingdigital.com\/en\/articles\/598\/","name":"The Reading Rate of this Brand over 3 Times the Industry Average -","isPartOf":{"@id":"https:\/\/www.jingdigital.com\/en\/#website"},"datePublished":"2018-09-09T09:10:29+00:00","dateModified":"2018-09-09T09:10:29+00:00","author":{"@id":"https:\/\/www.jingdigital.com\/en\/#\/schema\/person\/dda60111222f1655ac59d4828c458c7a"},"breadcrumb":{"@id":"https:\/\/jingdigital.com\/en\/articles\/598\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jingdigital.com\/en\/articles\/598\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jingdigital.com\/en\/articles\/598\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.jingdigital.com\/en\/"},{"@type":"ListItem","position":2,"name":"The Reading Rate of this Brand over 3 Times the Industry Average"}]},{"@type":"WebSite","@id":"https:\/\/www.jingdigital.com\/en\/#website","url":"https:\/\/www.jingdigital.com\/en\/","name":"\u82f1\u6587\u5b98\u7f51","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jingdigital.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Person","@id":"https:\/\/www.jingdigital.com\/en\/#\/schema\/person\/dda60111222f1655ac59d4828c458c7a","name":"\u9ec4, \u9f99\u4fca","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.jingdigital.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c524bc53f07c2a42edb35b7ab5930e55?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c524bc53f07c2a42edb35b7ab5930e55?s=96&d=mm&r=g","caption":"\u9ec4, \u9f99\u4fca"},"url":"https:\/\/jingdigital.com\/en\/articles\/author\/huanglongjun\/"}]}},"_links":{"self":[{"href":"https:\/\/jingdigital.com\/en\/wp-json\/wp\/v2\/posts\/598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jingdigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jingdigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jingdigital.com\/en\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/jingdigital.com\/en\/wp-json\/wp\/v2\/comments?post=598"}],"version-history":[{"count":0,"href":"https:\/\/jingdigital.com\/en\/wp-json\/wp\/v2\/posts\/598\/revisions"}],"wp:attachment":[{"href":"https:\/\/jingdigital.com\/en\/wp-json\/wp\/v2\/media?parent=598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jingdigital.com\/en\/wp-json\/wp\/v2\/categories?post=598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jingdigital.com\/en\/wp-json\/wp\/v2\/tags?post=598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}