During the offline exhibition, the salesperson could use his\/her unique QR code to guide the sales leads to follow the company’s WeChat Official Account. Meanwhile, these leads are assigned to the salesperson for the future 1:1 conversation.<\/p>\n
A follower\u2019s interest is at its highest at the point during which he\/she starts following the brand. It is important to interact with them positively at this first touchpoint in order to inspire return visits. Therefore, the brand sets up a welcome journey to increase engagement and acquire more follower information. Followers’ behavioral and textual interactions are recorded and synced with the brand’s CRM system, which creates a real-time and fuller customer profile. Therefore, salespeople know the right time to engage and the right help to provide.<\/p>\n
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Illustration 1: Unique QR Code for Each Salesperson<\/p>\n
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Step 2: Personalize posts to convert followers into customers<\/strong><\/p>\n With the follower info collected in step 1, the brand could create follower segments and then send out personalized posts.<\/p>\n Brands are increasingly competing for customers’ attention, so understanding individual needs and providing relevant content is the core to grow organically. Also with personalized content, followers are less likely to be annoyed, which is a win-win outcome for both the brand and the customer.<\/p>\n Illustration 2: Send Personalized Posts Based on Follower Segment<\/p>\n <\/p>\n Step3: Engage with the right person at the right time\u00a0<\/strong><\/p>\n Brands could set specific triggers to assign a follower to a salesperson. For example, the follower fills out a form, clicks the menu, or scan a QR code.<\/p>\n The potential customer can communicate with the salesperson within the WeChat environment, while the salesperson would use his\/her WeChat Work account to officially represent the brand. Their communication could be recorded at a macro level and be overseen by the manager. For B2B companies with long sales process, this feature is extremely valuable.<\/p>\n <\/p>\n Step 4: Reply to keywords<\/strong><\/p>\n If a follower asks “How does product A work?”, “How do you franchise B series?”, this indicates strong purchase or partnership intent. Set relevant journeys for the most frequent keywords and notify the sales team would make the sales process more efficiently. Sales can then interact with a follower individually.<\/p>\n During the process, the brand can respond to follower inquiries instantly, while collecting the relevant customer info. These hot leads could also be followed up in a timely manner.<\/p>\n Illustration 3: Reply to Keywords Function<\/p>\n <\/p>\n Step 5: Follow by searching, mini-website, and other activities<\/strong><\/p>\n Additionally, other interactions (such as mini-website campaigns) the followers initiate will assign them to corresponding salesperson, based on the products (such as the region or product line) they choose.<\/p>\n Using the five steps mentioned above, the brand binds every sales lead to a salesperson by JINGdigital sales tool. The sales leads include new followers acquired from online and offline events, and dormant followers revived by targeted content. With the help of marketing automation, the brand is able to empower its sales team and organically increase its conversion rate.<\/p>\n <\/p>\n You could fill out the form below to request a demo to learn more about JINGdigital’s marketing automation solutions.<\/p>\n","protected":false},"excerpt":{"rendered":" When B2B companies participate in an offline exhibition […]<\/p>\n","protected":false},"author":39,"featured_media":4494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,49],"tags":[82],"class_list":["post-1653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-case-studies-en","category-practical-cases-en","tag-our-picks"],"yoast_head":"\n![\"\"](\"https:\/\/www.jingdigital.com\/wp-content\/uploads\/2018\/09\/0636f00cb3c709675e2adacaecdef8d3.png\")
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