{"id":13250,"date":"2021-08-09T18:07:34","date_gmt":"2021-08-09T10:07:34","guid":{"rendered":"https:\/\/www.jingdigital.com\/?p=13250"},"modified":"2021-08-09T18:07:34","modified_gmt":"2021-08-09T10:07:34","slug":"industry-report%e3%80%8cthe-wechat-luxury-index-2021%e3%80%8d","status":"publish","type":"post","link":"https:\/\/jingdigital.com\/en\/articles\/13250\/","title":{"rendered":"Industry Report:\u300cThe WeChat Luxury Index 2021\u300d"},"content":{"rendered":"<div class=\"ComponentUtils__Restyled-gdw5rq-0 hTZkjB\">\n<p class=\"Text__H4-c8m08g-5 _Lede__H4Lede-sc-1ektv46-0 _Lede___LedeContent-sc-1ektv46-1 gQIvSO\">With the global luxury market clouded in uncertainty, many luxury brands chose to look East in 2020. As the only luxury market in the world functioning at a semi-normal capacity, international brands naturally began to step up their investments in China last year. This, coupled with the ongoing growth and evolution of the Chinese digital landscape, created a robust environment for brands\u2019 online activities in the market to thrive.<\/p>\n<p>As the WeChat communities of luxury brands continue to grow, the way in which they are interacting with brands on the platform is evolving. The all-new report released by JINGdigital and DLG (Digital Luxury Group) takes a closer look at key performance indicators on WeChat, and how brands fared on the platform last year.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #333399;\">Key Insights Answered in the Report:<\/span><\/strong><\/p>\n<ul>\n<li>The overall performance of WeChat Official Accounts in luxury industry<\/li>\n<li>Significant channels on recruitment &amp; unfollow<\/li>\n<li>Efficient action types and strategies<\/li>\n<li>Case studies<\/li>\n<li>Best practices<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With the global luxury market clouded in uncertainty, m [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":6685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[139],"class_list":["post-13250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exclusive-reports-en","tag-white-paper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Industry Report:\u300cThe WeChat Luxury Index 2021\u300d -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jingdigital.com\/en\/articles\/13250\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry Report:\u300cThe WeChat Luxury Index 2021\u300d -\" 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